Lux Soap Commercial

This is a short commercial for a soap called LUX Beauté from the 1970s. The ad gives a great example of the indirect object pronoun y and uses a fun noun éclat, which translates to radiance. The key question here is: Who is the beautiful woman in the commercial?

text and translation

• Mon visage, j’y fais très attention. J’utilise LUX.
  I pay very close attention to my face. I use LUX.
• LUX Beauté, si doux avec la peau.
  LUX Beauty, so soft with the skin.
• Elle retrouve tout son éclat.
  It always finds its radiance again.
• LUX Beauté, le savon des stars.
  LUX Beauty, the soap of stars.

vocabulary and grammar of interest

• j’y fais attention – This is faire attention à quelque chose. The y is an indirect object pronoun representing an inanimate thing or object. Complete lesson on y here.
• le visage – translates to face. Another word for the face is la figure.
• doux, douce – adjective for soft.
• retrouver – verb, literally means to find again or rediscover. Rerouver quelqu’un means to meet up with somebody. As a pronominal verb se retrouver means to meet up.
• éclat m – noun for radiance or brilliance. An unrelated by similar sounding verb éclater means to burst or explode.