Lux Soap Commercial

This is a short commercial for a soap called LUX Beauté from the 1970s. The ad gives a great example of the indirect object pronoun y and uses a fun noun éclat, which translates to radiance. The key question here is: Who is the beautiful woman in the commercial?

text and translation

  • Mon visage, j’y fais très attention. J’utilise LUX.
    I pay very close attention to my face. I use LUX.
  • LUX Beauté, si doux avec la peau.
    LUX Beauty, so soft with the skin.
  • Elle retrouve tout son éclat.
    It always finds its radiance again.
  • LUX Beauté, le savon des stars.
    LUX Beauty, the soap of stars.

vocabulary and grammar of interest

  • j’y fais attention – This is faire attention à quelque chose. The y is an indirect object pronoun representing an inanimate thing or object. Complete lesson on y here.
  • le visage – translates to face. Another word for the face is la figure.
  • doux, douce – adjective for soft.
  • retrouver – verb, literally means to find again or rediscover. Rerouver quelqu’un means to meet up with somebody. As a pronominal verb se retrouver means to meet up.
  • éclat m – noun for radiance or brilliance. An unrelated by similar sounding verb éclater means to burst or explode.

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About David Issokson

David Issokson is a lifelong language enthusiast. His head is swimming with words and sounds as he speaks over six languages. Of all the languages he speaks, he's the most passionate about French! David has helped hundreds of students to improve their French in his private online lessons. When procrastinating working on his site,, David enjoys his time skiing and hiking in Teton Valley, Idaho.