St. Hubert Commercial

This is a late-eighties commercial for St. Hubert, a Canadian fast food chain. The guy in the add talks with the funny accent of an English speaker who pretends to want to buy the company. He can’t so in the mean time he’ll enjoy the great taste of the food. See how much you can understand. Text of the video is written out below.

Text from the commercial with translation:

  • Merci mon petit Robert!
    Thank you my little Robert!
  • C’est fou mais c’est clair.
    It’s crazy but it’s clear.
  • St. Hubert n’est pas à vendre.
    St. Hubert isn’t for sale.
  • Ok, ok, j’ai perdu la bataille mais pas la guerre!
    Okay, okay, I lost the battle but not the war!
  • En attendant je peux toujours avoir ce bon goût qui me rend fou! Mmm!
    While waiting I can still have the taste that drives me crazy. Mmm!
  • Un bon goût St. Hubert! Je le veux!
    A good St. Hubert taste. I want it!
  • Musique: St. Hubert tu me donne le goût!
    Music: St. Hubert you give me the taste. 
  • Je l’aurai!
    I’ll have it!

Vocabulary and words of interest

donner le goût de + infinitive is French Canadian slang for “makes one want to” or “desire to”.  It could also translate to “motivates to”.  Here it’s a play on words because “goût” means taste. St. Huber gives the guy  in the commercial the taste.

Ce bon goût qui me rend fou – Here “me rend” means “drives me”. One of the meanings of rendre means to drive or make. Tu me rends fou. You drive me crazy.

En attendant – Good usage of the gerund. While waiting.

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About David Issokson

David Issokson is a lifelong language enthusiast. His head is swimming with words and sounds as he speaks over six languages. Of all the languages he speaks, he's the most passionate about French! David has helped hundreds of students to improve their French in his private online lessons. When procrastinating working on his site,, David enjoys his time skiing and hiking in Teton Valley, Idaho.